Thriller and Motown 25 (1982–83)

In 1982, Jackson contributed the song "Someone In the Dark" to the storybook for the film E.T. the Extra-Terrestrial; the record won a Grammy for Best Album for Children.[25] That same year Jackson issued his second Epic album, Thriller, which became the most commercially successful album of all time. The album remained in the top 10 of the Billboard 200 for 80 consecutive weeks and 37 of those weeks at the peak position. It was the first album to have seven Billboard Hot 100 top 10 singles, including "Billie Jean", "Beat It," and "Wanna Be Startin' Somethin'."[26] Thriller was certified for 29 million shipments by the RIAA, giving it Double Diamond status in the United States. It is the best-selling album of all time in the United States.[27] It was, and currently remains, the best-selling album of all time, with 110 million copies worldwide.[28] Jackson's attorney John Branca noted that Jackson had the highest royalty rate in the music industry at that point: approximately $2 for every album sold. He was also making record-breaking profits from sales of CDs and The Making of Michael Jackson's Thriller, a documentary produced by Jackson and John Landis. Funded by MTV, the documentary sold over 350,000 copies in a few months. The era saw the arrival of novelties like dolls modeled after Michael Jackson, which appeared in stores in May 1984 at a price of $12.[29] Biographer J. Randy Taraborrelli writes that, "Thriller stopped selling like a leisure item — like a magazine, a toy, tickets to a hit movie — and started selling like a household staple."[30]

Time described Jackson's influence at that point as "Star of records, radio, rock video. A one-man rescue team for the music business. A songwriter who sets the beat for a decade. A dancer with the fanciest feet on the street. A singer who cuts across all boundaries of taste and style and color too".[29] The New York Times wrote that, "in the world of pop music, there is Michael Jackson and there is everybody else".[31]
Jackson's popularity would soar further. On March 25, 1983, he performed live on the Motown 25: Yesterday, Today, Forever television special, both with The Jackson 5 and on his own singing "Billie Jean". Wearing a distinctive sequined glove, he debuted his signature dance move, the moonwalk, which former Soul Train dancer and Shalamar member, Jeffrey Daniel had taught him 3 years before. His performances during the event were seen by 47 million viewers, and drew comparisons to Elvis Presley's and the The Beatles' appearances on The Ed Sullivan Show.[32] Anna Kisselgoff of the The New York Times said, "The moonwalk that he made famous is an apt metaphor for his dance style. How does he do it? As a technician, he is a great illusionist, a genuine mime. His ability to keep one leg straight as he glides while the other bends and seems to walk requires perfect timing."[33] Ian Inglis, author of Performance and Popular Music: History, Place and Time (2006) noted Jackson had created a pivotal turning point in the history of popular music "in that [his performance] marked the shift of emphasis from musical performance to visual presentation. In stark contrast to the other, live, performances of Motown 25, Jackson performed to a pre-recorded soundtrack, lip-syncing to his multi-layered pre-recorded voice, thus indicating that the visual reenactment of music video imagery had become an integral, and perhaps dominant, part of live performance."[34] From this performance emerged the origin of music video as the primary source through which artists promote popular music.